Choosing a PPC Agency which meets your requirements can be a long and in some cases difficult process. Many client’s could go through numerous agencies before finding the right one to meet their business design.
This does not necessarily mean the past agencies were not good at their work, but suggests that the present marketplace is so bespoke that client’s are demanding more insight that before.
There exists a good amount of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and answers to achieve their client’s targets. This article aims to supply a few recommendations on what to consider and things to ask, in the early stages of the RFP.
Are you presently limited to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is that solution appropriate for your model??
Can you provide case studies for you clients, performance? – Obviously this details are confidential, however they should be able to provide “ball park” figures and percentages to allow them to prove how successful they can be. You will need to have a look at their performance since taking on the campaign so request a both before and after snapshot to gain access to the impact.
What differentiates you against the others? – This has become the most important question of these all, with a large number of PPC agencies competing for the business, why are they different? Expect some “marketing” fluff in this particular reply, but look in between the lines, an agency should be passionate and committed to the the clientele and provide something unique.
Describe our business, and exactly how it is actually currently viewed in the market – A PPC agency should be aware of there client’s business and products inside out, they will be an extension of the marketing team, ppcmangement should know your business. This too shows if an agency is doing their research and contains taken the time to learn your requirements.
Just how much? – Pretty simple really, exactly what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Buy it in composing and ensure that most prices are fully transparent. When you have this you are then able to work out an authentic Roi (ROI).
Include these simple questions inside your brief, and you may should certainly pick the right agency. We recommend you “Google” them and look into the way they are perceived in the marketplace.